Table of Content
• 1. Industry Overview
• 2. Executive Summary
• 3. Our Products and Services
• 4. Our Mission and Vision Statement
• 5. Job Roles and Responsibilities
• 6. SWOT Analysis
• 7. MARKET ANALYSIS
• 8. Our Target Market
• Our competitive advantage
• 9. SALES AND MARKETING STRATEGY
• 10. Sales Forecast
• 11. Publicity and Advertising Strategy
• 12. Our Pricing Strategy
• 13. Startup Expenditure (Budget)
• 14. Sustainability and Expansion Strategy
1. Industry Overview
Businesses in the maize (corn) farming industry primarily grow corn (except sweet corn) and produce corn seeds. Corn commonly refers to the grains or kernels of the tall annual cereal grass Zea mays, and it is a staple cereal in many parts of the world. In other countries it is most commonly used as livestock feed and in the production of ethanol, sweeteners, oil and other related products.
If you are a close watcher of the Maize Farming industry, you will realize that the industry is experiencing decline and falling from historic heights.
This increase in production eventually led to an oversupply of the crop, especially as downstream biofuel production has slowed since 2013 due to market saturation. However, global demand for maize has renewed. The industry is expected to bounce back from the lows of the previous five-year period. Planted acreage will decrease, leading to a slight decrease in production volumes, which will in turn reduce oversupply and create healthy demand for the crop.